Mattress shopping in India isn’t easy. You shortlist a few retailers based on recommendations from friends and family. You visit these outlets, each of which have no less than 10 different mattress samples from multiple brands on display. By time you’ve tried your 10th mattress, you’ve forgotten what the first one felt like! Not to mention most of these mattress shops aren’t air-conditioned; so you’re sweating through the whole process while getting simultaneously badgered by a pushy salesman desperate to make his commission. You’ve spent hours of your precious time in a world where time is in very short supply and still aren’t sure which mattress to buy. Let’s assume though, that you decide to take a gamble on one of the mattresses shown to you. It gets delivered late (as is the case with most things in our country) but that isn’t even the worst part.
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