BPO is often used for marketing, advertising, and survey purposes using both voice and non-voice services, such as call center support services. Non-voice BPO work is mostly back-office work, whereas voice-based BPO work involves direct client contact. Third-party assistance from BPO can improve the client experience by providing great and innovative customer service.
To establish an effective marketing strategy, businesses use both voice and non-voice-based BPOs. Businesses now have a significant advantage in terms of market penetration by adopting BPO services. The number of call center services available in India is vast, and when used intelligently, they can yield significant results.
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